Translating Science into Brand Impact

Based in Manchester, England. Available in person or online any time. Fill in my contact form below to take your brand to the next level.

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Comparison of skincare product marketing materials, showing a 'Before' version with vague, heavy text and unclear imagery, and an 'After' version with engaging, educational content featuring product images, botanical illustrations, and information on circadian skincare backed by New Zealand botanicals.

Featured Project: Scientific Editing & Evidence Review

RAAIE SKINCARE

Inform~

Build Trust ~

Brand Authority ~

Drive Results ~

Inform~ Build Trust ~ Brand Authority ~ Drive Results ~

SCIENTIFIC DEPTH

Backed by research and presented with clarity and credibility. Full peer-reviewed literature review provided

CLEAR STORYTELLING

Complex science simplified into an engaging, easy-to-understand flow.

VISUAL IMPACT

Premium imagery that reflects Raaie’s botanical origins and elevates perception.

BRAND VOICE

Refined tone that is trustworthy, elevated and distinctly Raaie.

CONVERSION FOCUS

Educational content that builds trust, authority and drives engagement and action.

CONTENT TRANSFORMATIONS

  • Comparison of a dense, text-heavy webpage before and a visually clean, science-led webpage after content transformation for Medik8 education series.

    MEDIK8

  • A comparison of a webpage before and after article transformation. The left side features a scientific article about lip peptides with a visual of lips and a lip product, emphasizing basic headers and scientific content. The right side displays a more engaging, sensory, and brand-aligned version with images of a lip product, ingredients, and icons for key improvements like stronger hook, clear science, easy to scan, sensory storytelling, science-backed, and stronger CTA impact.

    RHODE REBRAND

  • A detailed infographic titled 'Content Transformation' comparing 'Before' and 'After' about scientific editing and evidence review for skincare, with sections explaining retinoid pathways, how retinoids work, choosing the right retinoid, combining retinoids, and supporting science, featuring text, diagrams, and images of skincare products.

    THE ORDINARY: REIMAGINED

  • Comparison of two social media posts about Morpheus8 skin treatment. The 'Before' post promotes it as a quick, effective way to tighten skin, reduce wrinkles, and improve texture. The 'After' post explains how it works with microneedling and radiofrequency energy, emphasizing clinical benefits like collagen growth, smoother skin, and long-lasting results, supported by clinical studies.

    MORPHEUS8 CAROUSEL

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